Chartered Accountant · PGP (TBM), Masters’ Union

Strategy, operations & growth.
Built to ship outcomes.

I’m a Chartered Accountant with 21 months at PwC’s valuation practice and a co-founded D2C store under my belt. I move comfortably between analysis and execution: structuring problems, running the numbers and driving initiatives end-to-end.

See my work LinkedIn ↗

Gurugram, India

21 mo

PwC Valuation Practice

25+

Clients valued, 10+ listed

50+

Due-diligence reports

₹2.14L

D2C revenue in 6 weeks

About

I’m a Chartered Accountant with 21 months at PwC in business valuation, financial modelling and market research for 25+ clients across technology, manufacturing and consumer sectors. Along the way I’ve built a reputation for problem structuring, strategic thinking and stakeholder management across 75+ client interactions, and cut my team’s valuation turnaround time by 25% by systematising how we worked.

What excites me is the space where strategy meets operations: spotting an opportunity, sizing it honestly and executing until the outcome lands. I’m currently pursuing the PGP in Technology & Business Management at Masters’ Union, where I co-founded a D2C store, run club operations and keep building.

Featured Work

A mix of professional and entrepreneurial work, each one owned end-to-end, each one measured.

PwC · Valuation Practice · Jul 2024 – Apr 2026

Business Valuation & Financial Modelling

As an Associate in PwC’s valuation practice, I built DCF valuations that informed real deal decisions, owned Purchase Price Allocation and impairment testing end-to-end on tight deadlines, and kept clients, auditors and deal teams aligned.

25+ clients valued across technology, manufacturing & consumer, 10+ listed, incl. Jindal Steel, Paytm, Whirlpool
75+ client interactions led across engagements, driving stakeholder alignment
50+ financial & operational due-diligence reports delivered to deal teams
Coordinated with statutory audit & due-diligence teams on listed deals, aligning audited data with valuations

StrategyValuationStakeholder ManagementExecution

Masters’ Union · Dropshipping Challenge · Jul–Aug 2026

Pixbeat: Co-founder, Operations & Finance

Co-founded a D2C consumer-electronics store and ran it end-to-end: picked 3 products from 10 tested, managed ads, operations and the P&L.

₹2.14L revenue, 134 orders in 6 weeks
22% repeat buyers across 134 orders
60% gross / 47% contribution margin on ₹13.3K ad spend
Led a 7-member team to a 1-day sale: 47 orders, ₹54.9K (26% of revenue)
Tracked weekly P&L across 258 units

E-commerceGrowthP&LTeam Leadership

PwC · Market Analysis

Competitive Benchmarking & Market Sizing

I ran the research layer behind deal decisions: peer benchmarking, industry research and WACC estimation, plus forward-looking financial analysis for client companies.

Peer benchmarking, industry research & WACC estimation via S&P Capital IQ and MergerMarket
Budgeting, forecasting & variance analysis for 10+ companies, tracking actuals against plan
Standardised market-sizing prompts adopted across engagements, improving deal-research efficiency

Data & ResearchMarket SizingForecasting

PwC · Process Design

Process Optimisation & Regulatory Research

I looked for repeatable leverage: built a shared knowledge base that made every subsequent deal faster, and published independent research on a tricky accounting standard.

Built a 100+ market-report & benchmark repository for deal teams
Cut valuation turnaround time by 25% as a direct result
Published a report on Ind AS 36 impairment testing, applying first-principles thinking to regulatory research

OperationsProcess DesignResearch

Articleship · EY · Lunawat & Co · Dadu Dadoo & Associates

Statutory Audit & Tax Compliance

Three articleship placements across audit and tax, where I learned to structure messy problems, close control gaps and communicate findings clearly.

10+ statutory audits with root-cause analysis of weak internal controls; 15+ audit reports prepared
Supported audits for Mamaearth & Zuari Agro at EY: receivables, payables, stock & fixed assets
30+ direct tax compliances and 20+ assessment submissions, backed by 100+ case laws researched
Led an editorial team publishing 6 monthly market-news editions

AuditComplianceProblem Structuring

Projects & Research

Coursework and club work at Masters’ Union: primary research, go-to-market strategy and operations in the field.

Masters’ Union · Operations

Quick-Commerce Rider Research

Ran primary field research with delivery riders across quick-commerce platforms in Delhi NCR, examining wait times, dispute-resolution processes and incentive misalignment, and presented findings to faculty.

Consumer InternetField ResearchOperations

Sneak peek of the research ↗

goSTOPS · Case Competition

Monsoon GTM Strategy

Developed a non-pricing go-to-market strategy for goSTOPS organised around geographic property clusters, and flagged B2B corporate offsite packages as the most defensible differentiator.

GTM & GrowthStrategy

Sneak peek of the GTM strategy ↗

Business Club, Masters’ Union · Core Member

Club Operations & Newsletter

Core Member of the Business Club: managed operations for 2 club events with distinct business-themed activities engaging 50+ students each, and ran operations for the club’s monthly newsletter.

OperationsContent

Sneak peek of the newsletter ↗

Side Project · Football

YourTop5: Football Web App

A football-themed web app I designed and shipped: a small exercise in product thinking, build speed and shipping something real people can use.

ProductWeb App

View it live ↗

Business Ideas

Business models and startup concepts I’ve developed through coursework and independent thinking.

GreenNest

A D2C plant-gifting startup concept, built out as a full class presentation deck.

Sneak peek ↗

Shagun

A wedding fintech concept reimagining how gifting and payments work at Indian weddings.

Sneak peek ↗

ParkEasy

India’s marketplace for parking spaces, connecting owners of unused spots with drivers.

Sneak peek ↗

Beyond Grade

An F&B startup concept explored end-to-end as a business-model exercise.

Sneak peek ↗

Skills & Certifications

Business

Market Research Stakeholder Management Process Optimization P&L Tracking Strategic Thinking Project Execution Competitive Benchmarking Budgeting & Forecasting

Technical

DCF & Valuation Financial Modelling Advanced Excel Data Analysis SQL (learning) S&P Capital IQ MergerMarket PowerPoint

How I Work

Ownership Strategic Problem Solving Executive Communication Cross-functional Collaboration Accountability

Certifications

Six Sigma Yellow Belt Specialization

Kennesaw State University · Coursera · Process improvement

Ongoing

Marketing Management

IIM Bangalore · edX · Segmentation, pricing, growth & GTM

2026

Introduction to Strategic Brand Management

SPJIMR · Coursera · Brand positioning, market research

2026

Financial Modelling & Valuation

CA Monk

2024

Microsoft Excel Certification

Grant Thornton

2021

Achievements

Awarded the Young Leader Merit Scholarship on admission to the Masters’ Union PGP.
Core Member, Business Club at Masters’ Union, running events & newsletter operations.
Recognised by PwC leadership for high-quality valuation assignments, ownership and timely execution.
Distinction in Financial Reporting, Economic Laws & Indirect Taxation, CA Final (2023).
Distinction in Accountancy, CA Inter (2019), and in CA Entrance (2017).
Twice elected School Captain at Montfort School (2015 and 2016).
Captained the Senior Football Team (2014–16); 1st, North Delhi District Zonal Football Competition (2014).
Built YourTop5, a football web app. view it here ↗

Experience & Education

Jun 2026 – Present · Gurugram

PGP in Technology & Business Management Current

Masters’ Union · Young Leader Merit Scholarship recipient

Building across strategy, operations and growth: D2C co-founding, field research, GTM case work and club operations.

Jul 2024 – Apr 2026 · Gurugram · 21 months

Associate, Valuation Practice

Price Waterhouse & Co LLP (PwC)

Business valuation, financial modelling and market benchmarking across technology, manufacturing and consumer-sector clients.

2017 – 2023 · Delhi

Chartered Accountancy

The Institute of Chartered Accountants of India (ICAI)

Cleared all three levels with distinctions in Financial Reporting, Economic Laws and Indirect Taxation (Final), Accountancy (Inter) and CA Entrance.

Oct 2020 – May 2022 · Delhi · 1 yr 8 mos

Articleship, Audit

Dadu Dadoo & Associates

Problem structuring across 10+ statutory audits, closing control gaps and ensuring compliance; 15+ audit reports prepared.

Mar 2020 – Sep 2020 · Delhi · 7 mos

Articleship, Direct Tax

Lunawat & Co

30+ direct tax compliances, 20+ assessment submissions backed by 100+ case laws; led the editorial team for 6 monthly market-news editions.

Mar 2019 – Feb 2020 · Gurugram · 1 yr

Articleship, Statutory Audit

Ernst & Young - S.R. Batliboi & Co. LLP

Statutory audits for Mamaearth & Zuari Agro: receivables, payables, stock and fixed assets; resolved client audit queries with data analysis.

2016 – 2019 · Delhi

Bachelor of Commerce (Honours)

Satyawati College, University of Delhi

2014 – 2016 · Delhi

CBSE Commerce, Class XII: 84.4%

Montfort School, Delhi · Class X CGPA 8.4/10

Let’s build something that moves the number.

I’m open to generalist, strategy, operations and growth roles. If you’re reviewing my profile for a role, the fastest way to reach me is email or LinkedIn.

Emailashu.bhatia2027@mastersunion.org

Phone+91 97736 76123

LinkedInlinkedin.com/in/ca-ashu-bhatia

LocationGurugram, India